About Us

Independent information resource committed to promoting responsible gambling

About Us

Our Mission

PlayFinder UK (playfinderuk.com) serves as an independent, educational information resource focused on UK-licensed online casino operators. Our primary objective is to provide factual, transparent information to help individuals make informed decisions.

PlayFinder UK does not promote, endorse, or encourage gambling activities. Instead, we aim to support informed consumer choice by presenting factual information about licensed operators and their services.

What We Do

PlayFinder UK provides information-based content that describes:

  • Licensing information for UK-licensed casino operators
  • General descriptions of available services and features
  • Educational content about responsible gambling practices
  • Transparent information about regulatory compliance
  • Factual comparisons based on publicly available information

All information presented is based on publicly available data, operator disclosures, and regulatory documentation.

What We Don't Do

To ensure compliance with advertising standards and to promote responsible behavior, we explicitly do not:

  • Encourage or promote gambling activities
  • Target individuals under the age of 18
  • Make misleading claims about winnings or outcomes
  • Provide gambling services directly
  • Endorse any specific operator over another
  • Offer financial advice related to gambling

Our Commitment to Responsible Gambling

Responsible gambling is a core principle of our operations. We believe that gambling should only be engaged with by individuals who:

  • Are 18 years of age or older
  • Understand the risks involved
  • Only gamble with money they can afford to lose
  • Recognize that gambling outcomes are based on chance
  • Can maintain control over their gambling activities

We provide information about responsible gambling tools, self-exclusion options, and support resources throughout our content. If you or someone you know is experiencing gambling-related harm, please seek help from organizations such as GamCare or GambleAware.

Transparency and Compliance

PlayFinder UK operates in full compliance with UK advertising standards and Google Ads policies. We maintain strict standards to ensure:

  • Accurate, factual information presentation
  • Clear disclaimers and age restrictions
  • Responsible messaging throughout all content
  • Transparency about our information sources
  • Compliance with UK Gambling Commission guidelines

PlayFinder UK may contain affiliate links to licensed operators. When you register through our links, we may receive a commission at no additional cost to you. This does not influence our content, as we provide factual information only and do not make recommendations or endorsements.

Information Accuracy

We strive to maintain accurate information based on publicly available data. However, operator terms, bonuses, (' and features may change over time. We recommend verifying current information directly with operators before making any decisions.

All information is presented for educational purposes only and does not constitute financial, legal, or gambling advice. If you require professional advice, please consult with appropriate experts.

Contact Us

If you have questions about our content, policies, or wish to report inaccuracies, please visit our Contact page.

For gambling-related support, please contact:

Important Disclaimer

18+ only. Gambling can be addictive. Please play responsibly.

PlayFinder UK (playfinderuk.com) provides information only and does not offer gambling services. All operators featured are licensed by the UK Gambling Commission. Gambling involves risk, and you should only gamble with money you can afford to lose.